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(AsiaGameHub) –   Genius Sports Limited, a global leader in real-time sports data, has strengthened its executive leadership with the appointment of Tony Marlow as its new chief marketing officer. The company believes this addition will be instrumental in achieving its strategic vision and sustaining its growth trajectory.

Genius Sports Continues Its Investment in Strong Leadership

In an official announcement, Genius Sports stated that Marlow will join the executive team and will be responsible for overseeing the company’s worldwide marketing, communications, and brand strategy.

The sports data specialist highlighted Marlow’s extensive background in developing high-growth marketing organizations at the intersection of media, technology, and advertising. His previous roles include serving as CMO for LG Ad Solutions, Integral Ad Science, and Data Axle. Marlow also gained experience in Yahoo’s B2B marketing division earlier in his career.

As CMO of Genius Sports, Marlow will concentrate on leading the company’s global go-to-market initiatives across its key audience segments.

This appointment coincides with Genius Sports’ ongoing efforts to achieve further expansion and enhance its role within the interconnected ecosystem of sports, betting, media, and advertising. It underscores the company’s commitment to building an experienced leadership team capable of driving future successes and capitalizing on emerging opportunities in real-time sports data and the live moment economy.

Marlow Says Genius Sports Is Poised to Capitalize on the Live Moment Economy

Mark Locke, CEO of Genius Sports, expressed his enthusiasm for Marlow joining the company, stating that his expertise will help solidify Genius Sports’ position as the “operating system of sport,” providing the necessary infrastructure to generate value across the entire ecosystem.

As the industry converges across data, media, betting and advertising, our focus is on scaling that platform globally. Tony’s appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business.

Mark Locke, CEO, Genius Sports

Marlow shared his excitement about joining Genius Sports at a pivotal time for both the company and the wider industry. He believes Genius Sports is ideally positioned to leverage the “live moment economy” due to its robust infrastructure.

The live moment economy is here, and the sports category can now deliver even more value to fans and brands by helping them engage during the moments that matter most. That creates value across the entire ecosystem, while delivering a better experience for fans. Genius has built the infrastructure to make that possible. Our opportunity now is to bring that to the market in highly visible ways.

Tony Marlow, CMO, Genius Sports

In related news, Genius Sports recently reported double-digit revenue growth in its 2025 financial results.