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(AsiaGameHub) –   Mark Thomas, the entrepreneur behind ZenSports, has announced a new hedge fund venture. The newly launched Badass Capital is what company representatives call an “AI-first hedge fund” that deploys proprietary artificial intelligence models and automated agents across three high-growth markets full of untapped inefficiencies.

Using AI to Explore Betting, Crypto & Event Contract Spaces

Per the official announcement, Badass Capital will leverage AI to enter three core market segments: sports betting, traditional finance (TradFi) & crypto trading, and prediction markets. In addition to entering these fast-growing sectors, Badass Capital will work to improve market efficiencies, unlocking more room for growth and new opportunities.

Badass Capital operates officially as BA Capital Fund and launched with independent capital backing. Most of the fund’s capital comes from Thomas’ personal assets, according to the announcement, and Badass Capital has also accepted a limited amount of external investment.

For context, Thomas is a serial entrepreneur who has delivered two successful technology exits. He has previously held gaming licenses in Nevada and Tennessee and worked in the regulated gaming industry. On top of that, he has years of hands-on experience in personal trading and sports betting analytics.

Thomas explained that Badass Capital approaches every market as a pricing problem.

We treat every market as a pricing problem: build the model, quantify the edge, execute with discipline. The combination of widespread platform growth and advancing AI is creating an opportunity that most funds are simply not built to capture.

Mark Thomas, founder, Badass Capital

Superior Information Makes All the Difference

Badass Capital’s core philosophy centers on three areas where market participants trade based on personal beliefs, and where access to better information can deliver a significant competitive edge.

For the sports betting sector, Badass Capital believes that sports outcomes boil down to math, so “the edge belongs to whoever has the better numbers.” The fund also notes that its AI models and agents can handle research for TradFi and crypto trading to support medium-term swing trading, momentum-driven scalp trading, and asset rotations. Finally, Badass Capital calls advanced event hedging using prediction market contracts a “core component” of its overall strategy.

Our firm targets markets where institutional capital has historically been absent or under-deployed. The boom of new platforms, favorable regulatory tailwinds, and advancing AI capabilities are creating a one-of-a-kind structural opportunity window that we’re excited to take advantage of.

Mark Thomas, founder, Badass Capital

Thomas named the recent liquidity boom across the sports betting, crypto, and prediction markets spaces as one of the key reasons for launching Badass Capital now. Meanwhile, the launch of new exchanges, prediction platforms and sportsbooks creates pricing inefficiencies that his team is well-positioned to exploit. Finally, new AI models can process data from all relevant platforms at a speed no human can match, making this the perfect moment for an AI-first hedge fund.